MU Life

Which nineties style tribe were you? After the glorious chaos that was 1980s fashion, in came 1990s fashion with a bang. Sure, we had some fashion disasters in the nineties. Yes, we’re still haunted by the heat responsive T-shirts that we actually paid money to wear. Along with those fluorescent slap bracelets. And skip-its (which were actually banned at school due to aggressive misuse). But bearing in mind our newfound (re-found?) obsession with dungarees and slip dresses, the nineties weren’t all bad.  In fact some of the biggest trends going came from the nineties (think Britpop athleisure to grunge and neon rave). Here...

For the first time in recent history, Google opted not to chronicle the world of high fashion in its 2019 report. Instead of hottest brands or most-searched-for designers, Google offered up celebrity style rankings, outfit ideas, and female celebrity looks. The fashion world painted by Google’s top data is one that’s almost entirely internet-centric, with trends born from memes, apps, and social media dominating every chart. See Google’s most “trending” celebrity styler, Billie Eilish, or the resounding searches for VSCO girls, e-girls, and soft girls—all trends popularized on TikTok, Instagram, and other social platforms—for the proof that internet aesthetics have become...